2 Minute read
August 30, 2020
As the pandemic drives an unprecedented digital adoption, it showcases the value of digital operating models and catalyzes many companies’ digital transformation, with digital marketing being top-of-mind for many. Yet, companies face numerous key issues on their journey:
- Alignment with complex consumer journeys across many different omnichannel touchpoints
- Intensified competition for limited consumer’s attention
- Deprecation of widely adopted KPIs (i.e. like and follower count, and other engagement-related figures)
The panel spoke on the importance of measurements as the cornerstone for digital marketing and how artificial intelligence and natural language processing are vital in a post-engagement world for quantifying text-based analysis, cross-channel methodologies, multi-touch attribution, and multi-aspect brand perception evaluation.
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Speakers: Peter Chan, Head of Growth, Rare Elements; Wanda Lam, ISV Manager, Ingram Micro; Kimmy Ng, Manager, AI Platform, HKSTP; Patrick Lam, Co-founder, and CEO, Zyetric Technologies; Claudia Sin, Founder, and CEO, ChatCampaign