2 Minute read
March 26, 2021
The pandemic is spurring businesses across industries to embark on digital transformation, from new revenue streams to operational streamline. Hosted by CPA Australia’s SME Committee, the panel covered the latest digital marketing and data trends in Hong Kong and corresponding challenges and difficulties in the digital transformation journey.
Peter spoke on key market trends in consumer analytics and the application of artificial intelligence in the field. We shared past client work in consumer analytics and the retail industry on how Rare Elements is empowering organizations’ research and evaluation capabilities through external customer insight and natural language processing.
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Speakers: Peter Chan, Head of Growth, Rare Elements; Marvin Wong, Lead Solution Engineer, Greater China Region, Tableau Software; Edwin Chan, CPA Australia; Vanessa Wong, CPA Australia.